Among the big winners in the internet scramble are betting exchanges, innovative sites allowing punters based anywhere in the world to bet directly against each other. It works like this: one punter thinks a team will win, another that they will lose - hey presto, the two punters bet against each other, with one taking money off the other based on the outcome.
It's that simple - no wonder betting exchanges are hugely successful and the scourge of traditional bookmakers, who are concerned about their turf being invaded at an alarming rate. We can all be bookies now - it's payback time!