Online poker is firmly under the microscope at the moment after a security breach and a big operator. So it follows that that age old question: 'Is online poker fixed?' has reared it's head again and many companies are wisely beefing up their anti-fraud measures.

William Hill, one of the world’s leading betting and gaming companies, is the latest major company to join in a collaborative effort to fight fraud, enlistng the services of Ethoca.

Founded in 1934, William Hill is a market leader in all major betting and gaming channels in the UK with an established international presence through its online business, while Ethoca is the leader in collaborative fraud management by sharing fraud experience data in a way that is secure, automated, effective and ethical

“Our e-commerce and fraud management system is already one of the best – and it just got better,” said Steven Reid, Group Director, Interactive Businesses, William Hill.