The prospect of playing online poker on a Playboy branded platform loomed on the horizon today, May 10, as internet gaming giant Cryptologic announced a deal with the global organistaion.

The agreement is an exclusive three-year licensing contract to launch a new gaming site with Playboy, one of the world’s foremost entertainment and lifestyle brands.

The Canadian company Cryptologic Inc is one of the leading software developers in the internet gaming market and currently provides the tecnological back up for well known names such as InterCasino, William Hill, ukbetting and Littlewoods Gaming.

As for Playboy, most people know what they are famous for, however, shrewd business practice sees them active in magazine publishing, TV programming, DVDs, branded merchandise and now internet gaming.

It looks like the first step will be casino based, however we are assured that any online poker site launched under the Playboy name during the term of the contract will also make exclusive use of CryptoLogic software.

The site will receive prominent placement in Playboy's considerable international printed, online and media outlets.

The agreement also enables unique, “money can’t buy” promotions for players, including Playboy merchandise, invitations to Playboy-hosted events and trips to the legendary Playboy mansion.

Lewis Rose, CryptoLogic’s President and CEO said: “With Playboy, CryptoLogic adds one of the most famous names in entertainment to its elite list of blue-chip Internet gaming brands.

"It’s a winning combination that met our strict criteria: a recognized brand, established user base, and global marketing strength – paired with CryptoLogic’s unparalleled casino software. It’s also an exciting opportunity to strengthen CryptoLogic’s leadership in the multi-billion-dollar Internet casino industry.”

While Playboy’s Chairman and CEO, Christie Hefner is equally pleased with the arrangement: “Playboy looks forward to rapidly expanding our broadband and wireless gaming initiatives. When we set out to find a partner for a new Playboy-branded Internet casino, CryptoLogic software was a natural fit."

We needed a trusted, respected software provider like CryptoLogic who can deliver great entertainment with both integrity and innovation. The result will be a Playboy gaming site that promises an exceptional experience for players all over the world.”