For so long a male preserve, the game of poker is thankfully opening up, with the fairer sex now competing on level terms. Debate has raged about whether female players should employ their ‘charms’ at the table, and a few professionals, such as Annie Duke have admitted to using flirtiation as a distinct tactic.

It is an undeniable fact that sex sells, and quite frankly it was only a matter of time until someone took it that stage further and injected some glamour into online play.

Bombshell has upped the ante with their launch and ‘Models by day, professional poker players by night’ strapline.

You can play poker at Bombshell, obviously, but the added value means you can play against a bevvy of beauties, who, as we’re told, are not only models but also razor sharp poker players, having been trained by professionals.

The site features profiles of 17 lovely ladies who are split into three teams, the Los Angeles Team, the Chicago Team and the Houston Team. There are pictures and profiles up on site for all the girls. In case you’re interested, Kimberley’s ‘passion’ is: ‘making people laugh and putting smiles on everyone's face’, while her ‘turn on’ is: ‘sounds so cliché, but a man who is funny and witty’. Good to know.

Sadly for female players there are no male models as yet.

The tournament action is all there, with some innovative prizes such the monthly ‘Win-a-date tournament’ which is pretty self explanatory, and the ‘Photo shoot tournament’ where the winner is invited to attend a photoshoot with the Bombshells.

Alongside that, the community aspects are present and correct, with a VIP section, a Bombshell club for members to meet up and play live poker and the promise of celebrity team.

As well as the eye candy, all the requisite terms and conditions are there, promising security, technological innovation, and the highest standards of customer care.

There are a lot of products out there at the moment, and Bombshell Poker looks to occupy a specialist niche in a highly competitive market.

• Bombshell Poker