How much would you be willing to part with to get some one-on-one with Phil Hellmuth?

If you’ve ever dreamed of being on the receiving end of an exclusive  phone call with 11-time WSOP bracelet winner Phil Hellmuth, online poker site UltimateBet is ready to make it happen thanks to the new UltimateAuctions website.

The new online poker loyalty rewards site was launched as part of RAI$E, UltimateBet’s new loyalty program.

RAI$E is a revolutionary new loyalty program that turns your online poker experience into a lifestyle altering one. There are five levels to the RAI$E program – Ultimate Member, Player, Contender, Legend and Icon.

All depositing players will automatically enter the RAI$E program with Ultimate Member status and earn the key to the brand new UBAuctions.com website.

The auction site works much like eBay. However, instead of cash, poker players use the UltimatePoints they accumulate playing online poker to outbid their fellow UB players on gadgets, experiences, and merchandise they crave.

There are hundreds of auction items up for bids. Auctions open and close daily, giving UltimateBet Players with Points the opportunity to win and take home rewards in exchange for their loyalty.

On the line this week is a 30-minute phone lesson with 11-time World Series of Poker bracelet winner Phil Hellmuth where the auction winner can ask Phil virtually anything about online poker, his 11 WSOP bracelets, or life in general. The auction for the Hellmuth lesson closes on 28 February, and we will be intrigued to see how much it goes for.