St Minver and Boss Media AB today announced a new partnership with leading Internet player Yahoo! UK to expand its online gaming presence with the launch of Yahoo Poker.

The portal is responding to the increasing demands of its expanding audience for an entertaining product within a safe playing environment.

The new service offers an innovative and user-friendly experience that requires no download through a flash-only, browser based design.

St Minver is Europe’s largest online games network operator and already runs Yahoo!’s successful bingo website. The new poker website is designed and built by St Minver and uses poker software from Boss Media AB, a leading developer of gaming software and member of the World Lottery Association since 2002.

Yahoo! UK has also partnered with Endemol Gaming, to create exclusive video tutorials and interactive guides to help players develop their skills.

“We are delighted to welcome Yahoo! UK into Boss Media AB and St Minver’s partner-based International Poker Network.” says Jim Ryan, CEO, St Minver Ltd.

“We have created a simple, safe and entertaining online poker offering that will be engaging for Yahoo! customers. Poker continues to be one of the most popular online card games and the introduction of Yahoo! UK in to the sector is definitely going to broaden its appeal.”