Any excuse to put a picture of a fit girl on the website? Maybe. But the deeper message is that online poker is continuing to be a massive draw at the moment, and big celebrites (sort of) are more than happy to sign up for endorsement deals.

The latest operator to announce a partnership is TitanPoker.com, who will be employing model and actress Joanna Krupa as their spokesperson.

Krupa is understandably a big hit with the lads’s mags and in particular our sister publication Maxim.

Over the past twelve months, Krupa has appeared on the cover of Maxim’s US Calendar and was also featured on the cover of Playboy. Joanna was also voted "sexiest woman in the world" by magazines in Australia, USA, South Africa, England, Czech Republic and Germany.

After winning a Trump Tower charity poker event, Joanna fell in love with the game.

“I am excited about being part of the Titan team and look forward to playing online against players from around the country.”

Krupa’s endorsement contract will keep her very involved in the poker world, representing Titan Poker at public appearances and autograph signings. Joanna will also be playing for Titan Poker at the Main Event at the World Series of Poker.

In future months, players will be given a chance to win a “behind the scenes” pass to a swimsuit calendar shoot. "We're thrilled to have such an international super model like Joanna Krupa representing Titan Poker", commented a spokesperson from Titan Poker.

In preparation for her WSOP Main Event appearance, Krupa will be playing regularly on TitanPoker.com including Thursday June 1st from 8-10pm ET.

Titan Poker is one of the new breed of online gaming software companies featuring fully supported poker rooms, linked with imaginative marketing strategies with high wow factor.