Bluffing is perhaps the most famous and most misunderstood aspect of poker. It has been a part of the popular lexicon almost as long as the game has existed. But, the actual mechanics and reality of bluffing are still completely alien to most people who have never played the game (as well as many who have).

Certain types of bluffs may be small or big, frequent or infrequent and you may find yourself semi-bluffing or on a stone-cold bluff. But what all bluffs have in common is your understanding of an opponent’s hand range and what they are likely to do with certain parts of it based on the board and your actions.

Hand ranges have been discussed in previous articles, so all that remains is for you to apply these skills in order to bluff and value bet at the right time and, with the right frequencies.