A memorable advertising campaign has done their general profile no harm but it is the money back specials that keep the firm at the forefront of punters' minds.

Available on a range of sports, the firm usually puts up a couple of these deals at a time, a recent example of which was "The French Connection" where the firm promised to refund all losing bets if Nicholas Anelka scored the last goal of an Arsenal v Manchester City Premiership clash, the striker duly obliged and stakes were returned.

Golf is another area where the Irish layers like to weigh in with similar offers.